…s is a wolf donning sheep’s clothing, suddenly changing its tune after decades of public weigh-ins, endless shaming, and pulling many participants — largely women — into a lifelong cycle of dieting. As Rebecca Strit…Weight Watchers’ Rebrand Has One Big Problem8K15Your Fat FriendJulia E HubbelOct 6, 2018·1 min readWithout institutionalized shame, we don’t have the endless loop (and endless profit) of repeat business. This IS the business model. Now that shame is simply implicit. If you’re not healthy and happy, then shame on you.