Photo by Yvette de Wit on Unsplash

Understanding Who Doesn’t Want You to Succeed is Just as Important as Knowing Who Your Raving Fans Are: How a Good Idea Can Get Torpedoed

A small company up in Fort Collins, Colorado, makes a product that I use. It has in many ways saved my life, in fact. It’s an oxygenation machine, with multiple settings, which allows me to do bike sprints at the equivalent of running full-tilt on the summit…