This is massively important. If someone needs advising, most of the time, I’d have to challenge whether or not they are in the right position. To your point Tony, the best coaches ( and I’ve worked with many) are, in effect, damned good salespeople. By that I mean they ask tons of extremely good questions, force the client to think and then come to their own conclusions. Then they get out of the way. Thus means the coach is a guide (Yoda) to the client who is the hero (Luke). When the coach tries to be the hero, or the client tries to get the coach to own the decision process, everybody loses.