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The Takeaway
How to fire a bad client and take your power back in the process
I am sorry to have to end our relationship, but our situation has progressed to the point where it’s clear this isn’t working.
You’re a great company, and I know I could have done superb work for you. I wish you only the best of all success in the future.
I am destroying all relevant files for professional and personal privacy.
That last line is the killer.
I just sent an email much like that to a toxic client who, no matter how much we discussed, no matter how many times I asked, begged, pleaded or demanded, would not tell me who their target market was. Even just a segment of it.
This is key to me as a writer. I am no professional marketer. That’s all about data collection, management and strategy. I made this very clear to the client that my skill set is writing, and as a writer, I need to know who my audience is. A writer has to know who is sitting across from her at the kitchen table.