The Downside of Full Employment: How Having Too Many Options Can Kill Your Brand Promise
8 min readJun 4, 2018
Rich was in the mood for french fries and a chicken sandwich. He liked Wendy’s version as it was baked rather than fried, so he sought out the local franchise to take care of his cravings.
It was Sunday, late afternoon in Lakewood, Colorado. The line was long. After he got the chicken sandwich, he realized it was…