Thanks for the laugh, Arthur. You notice there are no shoulds, have-tos, must-dos, need-tos or you -gottas, or any other pushy superlatives. This piece was largely directed at those of us who are hoping that our work on Medium becomes valuable to our clients. If we are going to have clients, that means being a touch more clear about who our audiences and markets are. And then, how what we produce on Medium gets us in front of their eyeballs and serves their needs.

Other than that, Medium is a wondrous variety, and valuable for that. I just need to be more clear about my purpose. Many of us are wandering right now. My work is heavily in the travel sphere so it’s understandably a little wobbly in the short term but that market will likely return. I need to be ready when it does. That means having the web work done, the articles written and all the rest in place. Going forward, that allows me to land well. I thought JC’s advice was pretty smart. Some can use it, some won’t, some can’t and that’s all good.