So, Tell Me More: What Do You Say to a Potential Client?
7 min readDec 27, 2018
In my first article addressing how to get a client’s attention (https://medium.com/@jhubbel/the-art-of-capturing-client-attention-b9f389e2c350), I argue that part of that art is brevity. Focusing in on a very clear lane, understanding what keeps our target industry clients up at night, and being clear on how we can solve their problems.