Paul, I PMd some ideas, but ran out of time. A good bit of this article is way over my pay grade. However one thing that stuck out for me was interviewing Taylor. Her comments — and those of other very happy customers- would be priceless, and I would incorporate them in the marketing campaign. Hope that was helpful. I commented on the earlier writing without realizing that you weren’t soliciting comment on that (sorry, it was 4 am).

I’d break this into a series. It’s a long read, and very data rich. Some of us don’t have a deep patience with very long form, and I’d lean towards greater brevity, and providing this with a combination of quick bites and a cliff-hanger at the end promising ever so much more to the reader. But that’s just me.