Mountain Dew comes to mind.

A yellow-colored liquid, on the other hand, is open to lots of nice — and not so nice — interpretations. Especially when you put it in a cocktail glass. Are they selling mixed drinks now? The new design’s symbolism was confusing, and it seems to have been a reflection of Arnell’s confus…

The Worst Rebrand in the History of Orange Juice

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Niklas Göke

Julia E Hubbel

1 min readApr 22, 2020

Mountain Dew comes to mind.

Written by Julia E Hubbel

10.6K Followers

74 Following

Stay tuned for some crossposting. Right now you can peruse my writing on Substack at https://toooldforthis.substack.com/ More to come soon.

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