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Know Your Customer: A Treatise on How To Fail Fast In a Demanding World
There weren’t many choices.
My coach had directed me to research other books that were similar to mine either online or at the Barnes and Noble.
A few. The point of this is to know what books are already on the market. What’s selling well. Book designs. Back cover copy. The like.
In other words, fundamental market research.
I’m working on my third book. The first two won prizes. I’m a decent (but not Nobel Prize-winning) writer. No matter how many you’ve written, you’ve still got to do this work.
Because, after all, why on earth produce something that someone else already has on the market? The point is to add value, and fill a niche that clearly needs filling.
Basic. Market. Research.
During a busy time, I ordered a few books off Amazon. At the time I was looking at the over-sixty female market. Women buy and read most of the books. My market focus has since changed but that drove my first purchases off Amazon.com.