Katy, let’s be clear here. As someone who is in the adventure industry, who lives in a state where oodles of plus-sized women climb, hike, run, bodybuild, Nike’s response is the right thing at the right time by the right people. We have seen so many complaints sent to REI and the like because larger women (and I used to be one) had to head to Carhartt to find anything that fit. Forget color, style, stretch. We were relegated to the back burner. So this kind of puerile viciousness- and you are spot on- is nothing more than the kind of shaming that happens when people who are self-righteous (or more honestly, terrified) about their own bodies strike out at a community that has largely been left out.

Fucking grow up INDEED. GET a fucking LIFE and get out of the way. Because plus sized, minorities and the disabled are going to be outside more, doing everything they can do. Because huge firms like VF corporation and many, many others who are members of the Boulder-based Outdoor Industry Association have gotten the message: exercise, adventure and exploration are not the sole purview of the 25 yo white male. And we need gear, clothing and shoes to fit us. There is MONEY in those markets, and that arrogant little twit with her shaming viciousness can stuff it, as the Brits like to say.