It’s simply remarkable, Erivan, that this is so obvious at some level, is not at all obvious at another. As consumers we want companies to compete for our business. But by the same taken we seem to oblivious to the fact that the very same dynamic applies to us as entrepreneurs, competing with each other. I am always and forever stunned by the lack of sophistication, but then, when another viewpoint is offered, its rebuffed. That’s why so many entrepreneurs fail so often and so badly. Thanks for your comment,