I clapped so hard at this I fell out of my chair. Thank you.
I could do a year’s worth of speeches based SOLELY on the affliction that those in one sphere of my industry- professional speaking- have with their BRAND. The client, the customer Doesn’t. Even. Exist. It’s what color lipstick? Should I dye my hair purple? What about my tats? Should I wear differently -colored socks to show how absent-minded I am and be charming? WHAT THE HELL EVER HAPPENED TO WHAT THE CUSTOMERS NEED?
They could give less of rat’s patootie about most of the rest of this stuff. If you deliver, and deliver big, and solve their problems, that is what matters. Not if you have blond streaks. Whether you solve their problems. Why this is so damned hard for people (uh, well, it takes research, time, investment, and commitment), I dunno.