…t somewhere over the past hundred years, food companies realized he’d made something more valuable: Wilbur Atwater created a way for big businesses to whitewash nutritionally dubious, processed foods.The Calorie Myth15.2K91Matthew MacDonaldJulia E HubbelMar 20, 2019·1 min readBingo. Which is why our so-called good for you protein bars are no better for us than a bag of Reese’s pieces.