Because you have. Because this insidious, seemingly innocent brain suck works for those of us who want to be of service.

How odd that most folks who are asking don’t realize that they’re communicating that on one hand, our advice is priceless, but on the other, not worth paying for?

The knee jerk, egotistical response of sure I’ll help you is very common. It’s not until later that we realize we just gave away the farm.

I wish I had a nickel for every idea I gave away for free what others made money on, and I didn’t even get my coffee free.

Charge. Damn right. Because if they want advice from you it’s damned well worth paying for. Period.