A while back I did a little research on how anger touches some of the same dopamine receptors in the brain as joy, exercise, etc. Outrage is sexy and addictive because it does indeed get us high. For the few seconds we feel righteously HUGE the way steroid-fuled bodybuilders do in the gym when they can lift bigger than the matchsticks standing next to them. The problem is the damage it does to the body, the heart, etc. 0utrage sells if for no other reason that it gives folks a temporary fix for all the anger they feel. It's gotten me too and its goddamned hard to turn that spigot off. Outrage kills, too. But that's another article.