A fine example of this is the CEO who reads a brand new pop psychology book while in first class en route to San Francisco for the weekend and by Monday, the hapless staff is tasked to over haul the company with these great new ideas. I’ve seen it happen. Book of the month, flavor of the month, insanity of the month. S/he might be able to integrate all those new ideas because s/he has staff at their beck and call, but three layers down, it’s impossible. When it fails, next book, next effort. Leadership by Popular Book.